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HIRE MIGUEL
JOYA DE NICARAGUA
Rebranding Collaboration
Joya de Nicaragua is a world famous fine cigar manufacturer that has been around since 1968. I was brought on board to revamp one of their cigar lines. The Cabinetta is a cigar with a unique flavor and wrapper. The goal was to target a young market and stay true to the caramel and vanilla accents of this fine cigar.
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